Solution
Problem
TutorNest is an education platform designed to help parents quickly find the right tutor for their child. The goal was to redesign the experience so parents could make confident decisions without feeling overwhelmed.
My role was to remove unnecessary complexity from a system with:
Design Descision
The design solution started with the simple framework I call the DVD-System- that's designed to maximize speed, quality, and business impact.
Discover
Understanding the problem and establishing a starting point
Define
Why does the user experience deserve to exist and how will the solution help the user
Design
Prioritizing clarity and usability throughout low-high fidelity designs while ensuring design best practices are followed
Validate
Validating solutions through user feedback loop
Deliver
Launch product solution while ensuring flows are connected to the business KPI's
Differenciate
What can be added to the product that'll improve UX and make users prever this product instead of competitors products.
Design Constraints
From the beginning of this project there were few challenges that encouraged me to problem solve at each stage of the design process. These constraints forced prioritization. I couldn’t “design everything”
and had to decide what mattered most. The design constraints for this project included:
Research
Before I conducted the research, the goal was to first understand:
Where parents hesitate
What information reduces anxiety vs increases it
What decisions must happen first and which can wait?
How I approached it
Informal interviews with parents
Short surveys focused on decision blockers
Competitive scan of tutoring and education platforms
The main insight that I gained after synthesizing the data and feedback was that:
Artificial Intelligence
A.I was used in this project as a desicion clarity tool that helped me remove blind spots caused by over-familiarity with the product.
Stress-test onboarding language for clarity
Simulate first-time parent questions and objections
Entry Flow Simplification
Parents are guided into the process instead of being confronted with options upfront. This:
Reduces early drop-off Reduces decision fatigue.
Design Outcome
Early feedback of the design solution indicated:
Reflection
Moving forward the continued success of the product will come with balancing simplification while adding features, useability and mental load of the user. Having the user as focal point throughout the design process will be key to ensuring sustained business growth and optimal user experience.
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