User Research
I conducted informal interviews with parents (target users) to gather quantitative data, that informed design decisions.
If you had a magic button that fixed one part of the tutoring process, what would it fix?
I think scheduling to be honest . A button that aligned my calendar, the tutor’s, and my child’s perfectly every week would be a dream.
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“
What would make you stop using a tutoring service even if the sessions are good?
If I didn’t see any clear academic improvement over time, like test scores or grades going up. I’d question the long-term value and consider stopping.
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What makes you feel confident that a tutor is trustworthy and right for your child?
Someone who has some kind of education and experience
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“
If you had a magic button that fixed one part of the tutoring process, what would it fix?
I think scheduling to be honest . A button that aligned my calendar, the tutor’s, and my child’s perfectly every week would be a dream.
If you had a magic button that fixed one part of the tutoring process, what would it fix?
I think scheduling to be honest . A button that aligned my calendar, the tutor’s, and my child’s perfectly every week would be a dream.
“
“
“
“
What would make you stop using a tutoring service even if the sessions are good?
If I didn’t see any clear academic improvement over time, like test scores or grades going up. I’d question the long-term value and consider stopping.
What would make you stop using a tutoring service even if the sessions are good?
If I didn’t see any clear academic improvement over time, like test scores or grades going up. I’d question the long-term value and consider stopping.
“
“
“
“
What makes you feel confident that a tutor is trustworthy and right for your child?
Someone who has some kind of education and experience
What makes you feel confident that a tutor is trustworthy and right for your child?
Someone who has some kind of education and experience
“
“
“
“
Surveys conducted to determine user preferences to establish clarity- reducing cognitive load of the user.
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Use this area to write detailed project notes, reflections, or any contextual information about your archive uploads. All text is fully editable to match your latest content.
Action
Parent notices child is struggling with schoolwork
Parent looking for a tutor/tutoring service.
Parent evaluates potential tutors or platforms
Parent books sessions, handles payment, and sorts out the schedule
Child attends tutoring sessions
Parent reviews the child's academic performance (test scores, grades)
-Try to help child with homework
-Get into contact with teacher
-Ask around for recommendations of tutor platforms
-Seek proof of effectiveness through testimonials.
-Communicate initial needs or expectations to the tutor.
-Observes changes in child's attitude
-Concered child might fail
-Where do I even start?
-Is online tutoring reliable?"
-"Is it worth the money?
-"Is this tutor trustworthy?
-Hopeful about the sessions starting
-"Are they making progress?"
-"Is my child comfortable?"
-Offer initial assessments to help parents pinpoint needs.
- Offer transparent pricing
-Offer guidance on preparing for the first session.
-Facilitate regular communication or feedback from the tutor
-Facilitate communication (e.g., trial sessions, initial chat) to help build trust
Task List
Feeling
adjective
Improvement
Oppertunities
Action
Parent notices child is struggling with schoolwork
Parent looking for a tutor/tutoring service.
Parent evaluates potential tutors or platforms
Parent books sessions, handles payment, and sorts out the schedule
Child attends tutoring sessions
Parent reviews the child's academic performance (test scores, grades)
-Try to help child with homework
-Get into contact with teacher
-Ask around for recommendations of tutor platforms
-Seek proof of effectiveness through testimonials.
-Communicate initial needs or expectations to the tutor.
-Observes changes in child's attitude
-Concered child might fail
-Where do I even start?
-Is online tutoring reliable?"
-"Is it worth the money?
-"Is this tutor trustworthy?
-Hopeful about the sessions starting
-"Are they making progress?"
-"Is my child comfortable?"
-Offer initial assessments to help parents pinpoint needs.
- Offer transparent pricing
-Offer guidance on preparing for the first session.
-Facilitate regular communication or feedback from the tutor
-Facilitate communication (e.g., trial sessions, initial chat) to help build trust
Task List
Feeling
adjective
Improvement
Oppertunities
Information Architecture
Onboarding
Screen
Do you have an account?
Create Account
Sign In
Password
Password
Do you want to match with tutor?
Yes
No
Yes
No
Skip to browse
Continue
Tutor matching questions 1/2
Tutor matching questions 2/2
Home Screen
Booking Confirmed
Explore Tutors
Easy Match
Tutor Feedback
Home Screen
Tutor Details
(Availability, Reviews, Achievements.)
Book Tutor
(Checkout Summary)
Information Architecture
Onboarding
Screen
Do you have an account?
Create Account
Sign In
Password
Password
Do you want to match with tutor?
Yes
No
Yes
No
Skip to browse
Continue
Tutor matching questions 1/2
Tutor matching questions 2/2
Home Screen
Booking Confirmed
Explore Tutors
Easy Match
Tutor Feedback
Home Screen
Tutor Details
(Availability, Reviews, Achievements.)
Book Tutor
(Checkout Summary)
Paper-Wireframes
Use this area to write detailed project notes, reflections, or any contextual information about your archive uploads. All text is fully editable to match your latest content.
Grethan Pienaar 2026 | Designer | grethanpienaar@gmail.com
Grethan Pienaar 2026 | Designer | grethanpienaar@gmail.com
Grethan Pienaar 2026 | Designer | grethanpienaar@gmail.com