User Personas:
I was able to create User personas based on the feedback I gathered during the empathise phase of my design process.
Zaineb
Bio
Marketing Manager
AGE 29
Bloemfontein, South Africa
Zaineb is a 29-year-old marketing manager who lives a busy, fast-paced life in Bloemfontein. She loves exploring cultural activities on weekends as a way to unwind and broaden her perspective, but often feels that the art world is not designed for “normal people” like her. With limited time to dive into dense theory, she wants a simple, engaging way to understand art so she can confidently enjoy exhibitions and share those experiences with friends.
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Frustrations
Goals
Learn about art in a way that’s relaxing and enriching during free time.
Explore exhibitions without feeling like an outsider.
Share cultural experiences with friends or family.
Finds traditional museum explanations too academic and alienating.
Has limited time to engage deeply with complex theory.
Feels disconnected from events because she doesn’t understand the background.
Kaitlyn
Bio
Grade 10-12 Art teacher
AGE 32
Bloemfontein, South Africa
Kaitlyn, a dedicated high school art teacher, with the goal to make the learning of art fun, easy and engaging for her students, Frustrated by disjointed information during exhibitions make it hard to create memorable learning experiences for herself and her students. Despite these obstacles, she envisions an app that offers a seamless, visually appealing journey, helping her transform her teaching and inspire her students.
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Goals
Frustrations
To find credible, digestible content that she can share with her students for school projects.
To attend exhibitions feeling more prepared and informed, so it’s intimidating.
To connect students with local culture through art in ways they can understand
Finds museum descriptions inaccessible for everyday learners.
Struggles to keep her students engaged during gallery visits.
Wants to enjoy art in her free time but doesn’t want it to feel like “studying.”
Kaitlyn
Bio
Grade 10-12 Art teacher
AGE 32
Bloemfontein, South Africa
Kaitlyn, a dedicated high school art teacher, with the goal to make the learning of art fun, easy and engaging for her students, Frustrated by disjointed information during exhibitions make it hard to create memorable learning experiences for herself and her students. Despite these obstacles, she envisions an app that offers a seamless, visually appealing journey, helping her transform her teaching and inspire her students.
|
|
Frustrations
Goals
To find credible, digestible content that she can share with her students for school projects.
To attend exhibitions feeling more prepared and informed, so it’s intimidating.
To connect students with local culture through art in ways they can understand
Finds museum descriptions inaccessible for everyday learners.
Struggles to keep her students engaged during gallery visits.
Wants to enjoy art in her free time but doesn’t want it to feel like “studying.”
Zaineb
Bio
Marketing Manager
AGE 29
Bloemfontein, South Africa
Zaineb is a 29-year-old marketing manager who lives a busy, fast-paced life in Bloemfontein. She loves exploring cultural activities on weekends as a way to unwind and broaden her perspective, but often feels that the art world is not designed for “normal people” like her. With limited time to dive into dense theory, she wants a simple, engaging way to understand art so she can confidently enjoy exhibitions and share those experiences with friends.
|
|
Frustrations
Goals
Learn about art in a way that’s relaxing and enriching during free time.
Explore exhibitions without feeling like an outsider.
Share cultural experiences with friends or family.
Finds traditional museum explanations too academic and alienating.
Has limited time to engage deeply with complex theory.
Feels disconnected from events because she doesn’t understand the background.
User Journey Map
The user journey Map illustrates how the user willl reach the desired destination of both user and business
Action
Tasklist
Feeling
Adjective
Business
Impact
Search for art history apps on app store
Research and compare art history apps
Save favorite apps for consideration.
Explore app and master navigation
Save and take note of key learnings
Check schedule to attend
Engage with exhibition art
Feels disconnected from art,
App downloads, awareness growth
Marketing oppertunities
Increased adoption & session starts
Higher engagement & repeat sessions,
Conversion - exhibition attendance
Opening night attendance KPI met
Unsure where to start,
Curious, discover engaging features
Engaged, intrigued by relevant topics
Excited, anticipates attending
Inspired, socially connected
Download an app that fits her needs
Explore app features,
Selects a beginner-friendly module
Notices module links to an upcoming exhibition,
Attends exhibition with more context & confidence
Action
Tasklist
Feeling
Adjective
Business
Impact
Search for art history apps on app store
Research and compare art history apps
Save favorite apps for consideration.
Explore app and master navigation
Save and take note of key learnings
Check schedule to attend
Engage with exhibition art
Feels disconnected from art,
App downloads, awareness growth
Marketing oppertunities
Increased adoption & session starts
Higher engagement & repeat sessions,
Conversion - exhibition attendance
Opening night attendance KPI met
Unsure where to start,
Curious, discover engaging features
Engaged, intrigued by relevant topics
Excited, anticipates attending
Inspired, socially connected
Download an app that fits her needs
Explore app features,
Selects a beginner-friendly module
Notices module links to an upcoming exhibition,
Attends exhibition with more context & confidence
Paper Wireframes
Early drafts of the app have been mapped out on paper fiirst- with the goal to clarify and to have some creative fun, that can be iterated on fast .
Paper-Wireframes
Low-Medium Fidelity Wireframes
Because this app is the MVP a certain parts of the design off the app continiously changed- the most noticable change- the app navigation bar-and was excluded on certain pages.
ArtHive Archive: Project 3
For the third archive project, upload your images and enter the relevant project or archive details below. The grid is ready for visuals, while this area remains editable for any supporting text.
Mockups
Mockups
Seeing the vision came to life is always rewarding and seeing sometimes how the smallest of iterations can make the biggest difference- the navigation bar was that small iteration in this part of the design process.
Grethan Pienaar 2026 | Designer | grethanpienaar@gmail.com
Thanks For Watching- See more projects below
Grethan Pienaar 2026 | Designer | grethanpienaar@gmail.com